I will I will I will.
I will gather the most of Cassandra's work on my blog.
And I am determine to deliver!
Found some information about her artist.
Cassandra Rhodin dropped out of school to go their own way. Just like her great grandfather, Brazil Jack.
As a child, she did not have many toys, and living in a crowded home (possibly a big family), she kept herself entertained by sitting and drawing.
Born and raised in Stockholm, her father, her two grandfathers all had artistic and professional occupations: circus director, artist and director. Perhaps Cassandra talent were heredity.
After high school, traveled Cassandra Rhodin to London to work. But it was only when she became pregnant that her career in illustration really took off.
"I had such a terrible SPD (hmmm pregnancy blues?), I could not do anything but draw. At the same time, I had an incredible energy pregnant, I actually drew all the time."
When her son was born , she took him under one arm and portfolio in the other, she went around to show off work which mostly consist of stylized fashion sketches.
She approached editors, advertising agencies and retailers and was commissioned by NK to illustrate all the storefronts along Port Road in Stockholm.
"The street was plastered with my work. It was a cool feeling."
Not surprisingly, her artistic work captured the attention of Hennes & Mauritz, who got in touch and wanted her design which includes a series of T-shirts.
She wanted to keep herself in clothing apparel but her parents felt her work was too sad and gender stereotyping.
"You could choose something pink and fluffy for girls and light blue for boys. I wanted something different for my son.".
She began to sketch out a children's collection and had it sewn under the name Mini Rodini .
"I sat with eighty boxes in our bedroom. I did not know quite what I had done."
Since she did not have your own shop, she rent a room as her temporary showroom.
Gradually the business grew and she was able to start a real store in the South; where Cassandra served the customers behind the counter. Fast forward to date, she no longer need to do that.
Cassandra has gone back to the drawing board and spend time on making new designs and illustrations. Another store has opened, at NK, and the day she plans to open Mini Rodini stores in Malmo and Gothenburg.
"We have so far only stores in Sweden , but the clothes are sold through dealers in twenty different countries. It is best in France , Benelux and Japan . In four years we have gone from zero to ten million in sales." Wow, she must be pleased.
What distinguishes Mini Rodinis clothes?
"We have no special departments for the girl and boy clothes, everything is unisex clothing with high quality. I do not want to make princess dresses for girls, we just want to do fashion for children."
In this year's collection include a small motorcycle jackets, faux fur, zebra striped pants and T-shirts with tiger motifs. The wild animal theme inspired by the circus world.
"As a child, I often come and visit relatives who ran the circus Brazil Jack.The circus was important to me when I was little, I got to experience a lot, ride on elephants and such."
The name Mini Rodini was partially stolen from his grandfather. As a young troubadour, he toured under the name Carooli Rodini before he chose the circus life.
"Many older people recognize the name Rhodin. Mini Rodini is a perfect name."
Not putting myself up for a dare or challenge by anyone but just my personal quest to show my love for Cassandra's work. The subjects are often heavy lidded, khol eyes that hint their lack of interest (probably at what we think of them or perhaps, 'their' view to all things around them), pouty lips, nonchalent or arrogant, its to tell if they are happy or sad. But you sure can tell if they are looking down at you and giving you an evil eye. Purrr....
Often dressed fashionably, and hair that defies gravity. Almost Twiggy or Jane Birkin like, they pose and pout their way onto my pillow cases (yes I acquire some from H&M) and our life (clothes, omg the cutest without being saccharine/annoyingly sweet!). Love the illustrations so much I got me a drawing board and charcoal! Took fine arts and was told I capture facial features well, especially eyes. So going to see where my new (old) hobby will take me!
Meanwhile, enjoy what a true illustrator has to offer. Here are some of CR works I managed to gather. For now.
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| An interior design that features a wall inspired by Rhodin's work. |
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| Hello. |
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| Vogue Russia |
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| Vogue Russia |
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| The picture on my pillow from H&M. Yay! |
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| A favourite. |
